For the woman paying for ChatGPT and Claude who knows she's barely scratching the surface.

You open Claude or ChatGPT.Whatever works for you.You choose the right model.You load your Project.You know exactly what to do next.And you move on with your day.

That's not luck.

That's the setup.

Introducing

AI Start Here.

An interactive app that walks you through setting up ChatGPT and Claude for your business, so both tools know who you are, how you work, and what you need - before you ask for anything.

Screens from AI Start Here, including ChatGPT setup, Claude setup, and the starting audit.

This is what I built six weeks postpartum.In nap windows with three kids.Using the exact setup you're about to do.

  • AI Start Here app

    The app you're inside right now.

    Built in Claude Code.

  • Brandprompt app

    A $397 Brandprompt builder.

    Built in Claude Code.

  • Lainey dashboard

    A SaaS platform for women in business.

    Built in Claude Code.

  • Course platform

    A fully branded course and community platform.

    Built in Claude Code.

Not because I'm technical,but because I set it up properly first.

I came back from maternity leave at week four.

My third baby girl with dark hair. We have absolutely no idea where that came from, and blue eyes, just like her big sisters.

I remember picking up my phone and my entire feed was Claude, Claude, and more Claude.

New creators I had never seen before, with massive followings that were growing by the thousands overnight. They had some very confident takeson how ChatGPT was dead, talking about how to move from ChatGPT to Claude, and they had all the tips and tricks, telling you here's everything you need to know about Claude.

For about three days, I had a bit of a freak out.

I got in my head and I started thinking…

Jess at her dining table, laptop open, breastfeeding Lottie. Building in real life.

Have I missed the boat here?

I've been building my entire business with AI since ChatGPT dropped. I had my first $30k month, trained over 10,000 women, and how to use AI properly.

I freaking love AI. I've missed the boat.

I was nap-trapped on the couch with a newborn, having a full moment.

Jess with her newborn in a baby wrap - the contemplative moment

So I did what any slightly unhinged new mum does, I went down a rabbit hole and looked at all of it. Every single post.

And here's what I found:

They'd all done the exact same thing. Opened Claude, got it to scrape TikTok, asking “find me the viral posts on Claude right now”, copied the output and posted it as their own. 🤢

I was seeing a different face with the exact same content, over and over and over.

Even to the point that what they were saying was word for word identical in their Reels.

Tips, tricks, hacks. It was like 2024 with ChatGPT all over again.

There was not a system in sight, not a foundational setup, not three and a half years of figuring out what actually works.

By week five, I was back. Building.

Between weeks five and seven, with Lottie asleep on my chest, school holiday chaos in the background, working in whatever windows I could steal,

from a voice memo!

  • I built a new offer from scratch (this one!)
  • I restructured my entire offer suite
  • I created a content system using Claude Skills, Co-work, and Code that now runs itself
  • I set up automations producing content faster than anything I'd built before
  • I did all of it with less working time than I had pre-baby

I had the foundation.

Jess Clark - the foundation moment

That's the only reason any of that was possible.

The woman who has this set up?

Jess Clark with her newborn daughter - calm, present, building in nap windows

real life, working in nap windows on a Wednesday

  • Not refreshing outputs.
  • Not opening a new chat.
  • Not copying a prompt.
  • Not hitting usage limits.
  • Not paying for two platforms.

She opens Claude.

She gets what she needs.

She moves on.

That's not a different tool.

That's a different setup.

The AI space keeps selling you the same short-term fix.

yep. tried them all.

  • Better prompts.
  • A new model.
  • A free guide from Instagram.
  • Someone else's workflow copied and pasted into your account.

And the outputs are still generic. Still not quite you. Still taking forty-five minutes to edit into something you'd actually post.

None of those things fix the actual problem.

The actual problem is this:

Your AI doesn't know you.It knows theaverage version of you.

Jess Clark with her newborn - the real human face inside the verdict about generic AI

Every time you open a new chat without your full context loaded in, your AI has to fill in every gap in what it knows about you with something.

And what it fills those gaps with is the average of everything it's been trained on.

The average of every business educator, every caption writer, every coach, every content creator and every email sequence ever written.

What it generates might be correct and coherent. BUT, it sounds nothing like you.

That's a setup problem.

And it's totally fixable, in one sitting, in the right order.

10,000+ women trained,over three and a half years,with the same problem,every single time.

They skipped the setup,because nobody showed them how.

Customer message: Why didn't I start using this sooner

AN ENTIRE MONTH OF CONTENT IN ONE HOUR

Customer message: I just created an entire month of content on Monday. It took me an hour. Are we cheating?
Customer message: I'm actually laughing out loud right now. I have just punched out like 50 content ideas. Oh, everyone needs a Jess Clark.

FREAKING LOVE THIS!

Customer message: Yes, that's why I use your tip and remind it to use my voice, language and tone. Best tip ever! I whipped up two blogs last night on chat... honestly you have been a godsend.

USED HER VOICE, LANGUAGE AND TONE TO WHIP UP CONTENT

CONVERTED!

Customer message: I was literally one of those copywriting people who was all 'I don't need a robot to write for me' but like, yes I do, I actually really do. #converted

AI Start Here.

An interactive app that walks you through setting up ChatGPT and Claude for your business, so both tools know who you are, how you work, and what you need - before you ask for anything.

Screens from AI Start Here, including ChatGPT setup, Claude setup, and the starting audit.

What's inside?Glad you asked.

Take a peek

See where it's been breaking.

Before we touch a single setting, I want you to see something.

We audit exactly how you've been using these tools, and I'll show you the exact momentwhere it's been breaking down.

Most women have their “oh. THAT'S what's been happening” moment here.

You will not be able to un-see it.

After this

You know exactly what has been costing you time, context, and decent outputs.

Give ChatGPT real context.

Not “here's how to log in.” The actual setup.

Memory. Custom Instructions. GPTs vs Projects vs Chats. The different models, and when to reach for each one. How I organise my own ChatGPT for a real working week. Not a demo account. My actual one.

After this

ChatGPT has real context about you. It stops meeting you like a stranger.

Set Claude up for the way it actually works.

Claude and ChatGPT are not the same. They think differently, they're built differently, they need to be set up differently.

Projects. Skills. Artifacts. Co-work. Code. Sonnet vs Opus vs Haiku, and why this is the reason you're hitting usage limits before lunch.

After this

Claude is configured, contextualised, and finally doing what it's actually capable of.

Know which one to open.

What I use each AI platform for, when it makes sense to have both, when you can rotate and save $20+ a month.

I also talk through how to move between them without losing the contextyou've worked hard to build.

After this

No more guessing. You know which one to open and why.

I build in Code, and pick up right where I left off directly inside Codex without having to start from scratch

Both platforms, done in one sitting, and done properly.

Bonus

When Setup Meets System

The Cash Stack client story,and what's possible next.

This is the part where it gets exciting.

One of my clients took ChatGPT Cash Stack, my complete content and sales system, and loaded it straight into a Claude Project with the same framework, same instructions, but a completely different platform.

How?

She had the right setup, and she loaded a real system into it.

Customer DM: I took what you'd helped me prep for cash stack and turned it into Claude skills. I am able to get back on to socials now! Its output and the time it saves me is phenomenal.

This bonus shows you exactly what's possible when you do the setup properly.

AI Start Here

$37

Instant access. Lifetime access. Both platforms. Done properly.

You're meant to be here if…

You've been using AI for months, but you've never actually set it up.

Your outputs are fine. Sometimes they're good. But they're not quite you. You edit them for longer than it would have taken to write the thing yourself, and you've started to wonder if AI is just… not for you. It's for you. The setup is just missing.

You're paying for Claude AND ChatGPT and using both wrong.

Not wrong-wrong. Just at about 15% of what they're capable of. You're on the right platforms. You're just not configured. After AI Start Here, both of those subscriptions start earning their cost.

You watch other women post content that sounds exactly like them and you can't figure outwhat they're doing.

It's not a different tool. It's not a better prompt. It's that their AI knows who they are before they type. That's the setup.That's what this is.

You've hit a usage limit before you've finished your content for the week.

This is a model problem, not a plan problem. There are five Claude models. Two of them will drain your limit in an hour. The right one for the right job means you never hit a limit during a working session again.

You came back to AI after a break and the whole thing has moved on without you.

New platforms. New models. New terminology. You don't know where to start and you don't want to spend six weeks figuring it out. One sitting. Both platforms. Done.

After AI Start Here,this is your normal.

  • Opening Claude and knowing exactly which model to use without googling it.

  • Both platforms configured with real context - so your AI knows enough about you to stop working blind.

  • No more starting from scratch every single session.

  • No more hitting usage limits mid-week and panicking.

  • No more paying for tools you're using at 15% of what they can actually do.

  • Knowing where to go, what to open, and what to do next - every single time.

  • Finally feeling like you actually know what you're doing inside these tools.

Hi, I'm Jess.I built this in nap windows.

Jess Clark working on her laptop
Jess Clark - systems strategist, mum of three, building in nap windows since 2022

Firm believer that if it works in a ninety-minute nap window with a newborn on your chest, it works.

I'm not a tech educator. I'm a business owner who fell deeply into AI in November 2022 and never came back out.

I have three little girls, I work during nap windows, do the daily school run, and build in the cracks of real life. Everything I teach has been built under pressure, tested in real time, and used by me first while trying to grow a business and raise a family at the same time.

Over the last few years, I've watched every wave of “this changes everything” move through the AI space. I know what's hype, what's noise, and what's actually useful when you're trying to build a business and a life at the same time.

AI Start Here is the setup I wish someone had walked me through on day one. The foundations that make AI actually useful for women.

10,000+

Women trained in using AI

$30k

Months as a stay-at-home mum

Since 2022

Day one of ChatGPT

3 kids

Under seven, building in nap windows

Right now

  • Opening a new chat and explaining yourself from scratch
  • Outputs that are fine - generic, not quite you
  • Hitting usage limits before lunch because you're on the wrong model
  • Paying for two platforms, using them at 15%
  • Editing for forty-five minutes. Still not happy.

After AI Start Here

  • You know which model to open and why
  • Both platforms configured - your AI knows who you are
  • No more starting from scratch. No more generic outputs.
  • Content that sounds like you, first draft
  • And you move on with your day

Questions you might have.

AI Start Here

The only setup you need.

$37

Instant access. Lifetime access.

Both platforms. One sitting. Done properly.

Instant delivery. Work through it at your own pace.

Have a question? DM me on Instagram @thejessclark.