3 Easy Ways AI Can Improve Your Content Marketing
Content marketing is essential for amplifying your business’s success in 2023 and will be for well into the future.
But creating all those social media posts, blogs, optimised website content, videos and even thinking of what to post is a lot of work; work you likely don’t have time to do if you’re running a business, have a family or want to have any sort of work life balance at all.
But what if 30 minutes once a month is all it took to generate endless ideas for your content marketing and even create the content? Well, I am here to tell you it’s true — you can.
Content marketing with AI will revolutionise not only your business, but your life. Digital marketing experts have been into the secret for a while, using it to boost their content quality and quantity. But business owners have been left behind because they don’t know how to use it — until now.
These are three of the top ways AI can improve your content marketing. They are techniques I use every month for my own business, and my thriving and growing online presence is proof in the pudding that this works.
What is Content Marketing?
Content marketing is a marketing strategy involving creating, publishing and distributing valuable, relevant and consistent content to attract and retain a targeted audience online. The goal of content marketing is to provide useful information to potential customers, build brand awareness and credibility, and ultimately drive profitable customer action.
There are many different types of content marketing, from social media, video and podcast content to blogging, e-books, email marketing and more. Effective content marketing requires a documented content marketing strategy defining your goals, target audience, content types, distribution channels and metrics for success. By using content marketing, businesses can attract new customers, expand their customer base, generate or increase online sales and engage an online community of users.
3 Easy Ways AI Can Improve Your Content Marketing in 2024 & Beyond
One: Generate months of content ideas in seconds
Once you’ve learned how to prompt, you can have your AI content tool (like ChatGPT) generate you endless lists of content ideas. You can ask for content for specific platforms, highlighting certain products or services, written in different voices or languages — the list goes on to how AI can improve your content marketing planning.
Depending on your AI content tool, you can even prompt it to create an entire content calendar, complete with dates and hashtags, and in a nicely formatted table, easy for you to copy and paste into your digital planner. Think of all the time you just got back tapping a pen to paper thinking of ideas for posts, reels, stories, videos and more. All you need to do now is create the content!
Two: Create optimised content for any platform
AI can even create your content for you. Prompt your AI content tool (again, I recommend ChatGPT) on what type of content you’re creating, who you’re creating it for and some other details, and there you have your blog, web page, social media post, hashtags, code, email or whatever it is you’re trying to create.
One of the best parts of AI content is, you can ask ChatGPT to repurpose existing social media content, blogs, web pages and more. To further optimise your content, feed your best-performing content to the AI tool and ask it to create more posts, blogs, stories, reels and more just like it — and there you have it, a success content calendar.
Three: Remove errors with proofreading
Where there is content, there are inevitably going to be typos that slip through, whether it’s an email, Facebook post, reel captions, etc. Asking ChatGPT or another AI tool to proofread your work can save you any hiccups, ensuring your content looks crisp and professional.
You can also ask AI to improve your content, if it’s not something you consider a strength of yours. It can help you optimise for search engines and algorithms to help increase your performance. Even without knowing the ins and outs of marketing, it gives you the basics you need to grow on practically any platform.
Frequently Asked Questions About Creating Content
Using AI
What are some examples of AI content creation tools?
AI tools are becoming increasingly popular for content creation and marketing. Some examples of AI content creation tools include AI text generators to generate text-based content, AI chatbots to assist with research, grammar checkers to help polish your content, AI productivity tools to help with scheduling and reporting on content, and more.
ChatGPT is one of the most popular AI content creation tools of 2023. While it is an AI chatbot, it also uses natural language processing (NLP) to generate content that sounds natural, as if a human wrote it. This tool has helped me, personally and professionally, save so much time when creating content for my website, social media, newsletters and more, and can help you too.
How can I integrate ChatGPT into my content creation workflow?
Integrating ChatGPT into your content creation workflow can help you save time, boost creativity and even scale your content production. Before you integrate ChatGPT into your workflow, ensure you train the tool to understand your needs and preferences. This can include feeding it style guides and data of what you do, to sharing other types of content you have created.
Once you have ChatGPT trained to be your own personal marketing assistant, you can start to implement it into different stages of your marketing. You can prompt ChatGPT to generate content ideas and calendars, write drafts, proof your work, optimise your content and more. After your content is published, you can even feed it data to help you optimise your content even further.
Integrating ChatGPT into every step of my content marketing workflows has allowed me to expand how much content I publish as well as improve its quality, all while only investing less than 30 minutes a month. I show you how I do it in my memberships and courses, if you want to know how to take back your life from marketing your business.
How can I stay up to date with advancements in AI content creation?
There are many ways to stay up to date with the day-to-day advancements of AI, including the news, attending technology newsletters, following industry people on social media and more. Staying up to date with the latest changes in AI will help you use them to your advantage, helping you save more time and get more results from your AI-generated content.
My own Instagram is a great source of information for learning what’s new in the world of AI and how to use ChatGPT to free your life from the chains of growing your business. I share my first-hand experiences with how I have used AI to give me back time with my family while having a successful business at the same time. Give me a follow to learn how to implement it into your own life and business.
HEY, I’M JESS.
Meet Your AI OBSESSED Trailblazer
My passion is to give business owners like you the tools to create an online business that you’re proud of and truly transforms your life.
My simple strategies and resources will help you save time, unlock your full potential and skyrocket your business growth to turn your profit dreams into reality - all whilst doing it on your terms.
